Have You ever wonder Why there are only few leaders and rest are followers.
Why we had blind trust in the agenda of Martin Luther King or Mahatma Gandhi .
Mahatma Gandhi wasn’t the only indian who wanted Independence . Similarly Martin Luther King wasn’t the first person to be harassed of being black. However these people were different . History remember them and we respect them .
How these people were able to bring about the revolution ?
All these great leaders have a common pattern .
The pattern is called ‘Golden Circle’ – It comprises of three circle : Outer circle is ‘What’, Middle circle is ‘How’ ,and outer circle is ‘Why’.
A common person takes outside to inside approach . First What, second How and then Why. Let us take example of Mp3 player, a salesman comes to you and says – We have the best mp3 player in the market (WHAT) ,we have the following features (HOW), and so you should buy it (WHY). Will you buy that mp3 player – NO, i will be skeptical about the intention of the salesman.
How leaders function – Inside to outside approach . First – Why, second- How and then Why. Let us take example of Ipod . Apple says our purpose is customer satisfaction (WHY), we will attain our purpose by continous innovation (How), With our continous effort we have produced this product(WHAT). Will you buy a ipod – Hell yeah .
Another example , in 1963 there was no TV , no radio yet 250,000 people ,among them 25% were white,traveled from all across the place to Washington to listen to Martin Luther King speech because they believe in his believe . His speech was’I have a dream’ not ‘i have a plan’.
Have Believe in yourself
Always ask yourself Why – Why – Why – Why . Keep asking till you get the answer.
Be a LEADER .
Posted from WordPress for BlackBerry.