Bollywood industry has always been a safe gambler. Majority of the producer finance the script based on the current trend. For instance , 80’s was action film era in which Angry Young man dominated the industry with similar kind of script. 90’s was Romantic film era in which King of Bollywood charm the audience with love and romance. In 20th century most of the film were Hollywood inspired movies.
Since 2010 , bollywood is evolving and a new trend has emerged where off beat film and script are widely successful. Films such as Dev d , Kahani , 3 idiots , Vicky donor , delly belly, dirty picture, barfi etc had distinct and unusual script and all these films had been blockbuster.
Bollywood is shedding away its stereotype.
Now a days all the movie are usually for 2 hour only with no songs , a relief from 3 and half hour movie with a song every fifteen minutes.
This evolution is caused by the following factors :-
3 Advertisement and Promotion
4 Reviews and feedback
6 Social Media and Word by Mouth