66 – my reaction like every other indian was WTF. Let us examine the scenario. Cause :  The rupee has fallen 15% in just four months and the blame is being laid on global economic conditions but weak domestic market is to be blamed. During recession the government went in for consumption oriented fiscal strategy causing rise in the fiscal deficit , fall in domestic saving and sharp increase in imports , hence increasing the current account deficit (CAD) to unmanageable proportion. India has a CAD (shortage of dollars) of $60-70 billion per year. Lack of policy decision was another big factor.…

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“Running an airline is like having a baby : Fun to conceive , but Hell to deliver “.   Indian Airline Industry is expected to post a total loss of up to Rs 7,700 crore while all the leading airline are under the crisis only IndiGo is still making money . This made me curious and i took the most predictable action – GOOGLE It and read various article and research paper and finally was able to find the answer to my question – how did it managed to make profiit while its competitors are bleeding . Let us look…

Continue reading The Success Story Of IndiGo Airline